Located in the heart of Birmingham's Custard Factory, Monday Mo.Co was a small motorcycle goods store offering clothing, boots, helmets, artwork and accessories.
A group of associates from Bonehsaker Choppers, Ilovedust & Superrb Studio joined forces to create not only a brand but a location for like minded folk to meet and browse products from well known brands such as Redwing Shoes & Deus Ex-Machina as well its own M.M.C range.
A range of graphics were created to reflect the attitude of the M.M.C brand. These were utilised in many ways including; T-shirt and trucker cap prints, stickers, embossing on leather goods, price tags, social media posts, rubber ink stamps, fabric patches, interior wall and window graphics and much more.
The store became a meet-up destination for weekend riders and a handful of parties were held at the store. These offered brands such as 'Down & Out Motorcycles' and 'Hedon Helmets' the chance to showcase their latest products.
The brand tone of voice went down well on social media and quickly gathered a following of loyal customers that would frequent the shop. The M.M.C own brand range proved particularly popular with the leather goods range selling out multiple runs.
Attention to detail was important at M.M.C with the versatile range of illustrations working well on a multitude of media both large and small scale.
The brand has since merged with Mutt Motorcylces and has relocated to Mutt HQ which can be found just down the road from Custard Factory.
M.M.C Kawasaki W650 custom built by Mutt Motorcycles.
LINKS:
Visit Mutt HQ - HERE
Photography - Above & Beyond & Cedar Film Co.